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- RIAA's marketing unit should be fired
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RIAA, of all things, should be promoting P2P swapping, allowing lower sound quality, but entire songs to be traded for FREE, instead of using FUD to deter download.
Two results will follow -
1) Those so called "artists" and their companies will stop producing crap and force people to buy them just because they were on the same CDs. Quality rules. People stop buying CDs only because they can now listen to the songs first and realize "Gee, those songs suck. Glad I'm not paying for them."
2) When the sound quality of the downloaded GOOD songs are not up to par, people will be more willing to buy the ones on CDs, but RIAA better make sure that the sound quality is something that worth paying for.
Songs swapping could have utilized and promoted as a huge collection of radio channels. But nooooo, those short-sighted marketing idiots (jointed by the visionary lawyers) created a marketing disaster which no one really know how to fix. Pushing forward is damaging, but stopping it now isn't going to make things any better without significant changes.
The keyword is FREE. There is no promotional value if people still have to pay for the low quality downloads. - Posted by: toomuchgreeatea@... Posted on: 01/16/04 You are currently: a Guest | Members login | Terms of Use
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