On CHOW: Throw parties like a pro
BNET Business Network:
BNET
TechRepublic
ZDNet
TalkBack 1 of 10:
Next »
IDC's False Use of Market Share
IDC cannot quote Market Share. Market Share relates to the number of users of a particlar type of machine. Their 'Market Share' is actually percentage of overall sales. These are two distinctly different things. Overall sales does not take into account people who buy new Macs at a rate of once every 4-6 years (or more), while Wintel customers buy at a rate of once every 2-3 years. Thus, in terms of actual installed base (or TRUE Market Share), the percentage of users of Mac OS is a lot higher than the less than 2% they quote. It is actually closer to 5-8%. Still quite small, but nowhere close to their claim.
Posted by: openMind   Posted on: 01/14/04 You are currently: a Guest | Members login | Terms of Use
Reply to Story Reply to Message

Alert moderator to an offensive message

Subscribe to this discussion via Email or RSS

IDC's False Use of Market Share  openMind | 01/14/04
'Market share'  Anton Philidor | 01/14/04
Safari  doh123 | 01/14/04
Also...  Fred Fredrickson | 01/14/04
No problems with the numbers  openMind | 01/14/04
More numbers  Anton Philidor | 01/14/04
More numbers  Ants Rule | 01/14/04
Don;t call her old  FilledOut | 01/15/04
replacement cycle  ac2_z | 01/15/04
My PC is 7 Years old  voska | 01/15/04

What do you think?

SponsoredWhite Papers, Webcasts, and Downloads

advertisement
advertisement