Is Twitter Social CRM? Nope.

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Twitter can analyze - and engage

Paul -- I think your right to point out that there are many competitors to Twitter who monitor and analyze a much broader slice of social media.

But Twitter has the advantage of potentially monitoring and engaging people who are busy chattering away as part of the world's largest floating cocktail party, coffee break, and trade show happy hour.

Engagement could be ads, it could be near real time offers made in well-crafted promotional channels, it could be near real time response to sentiment. I'm not an ad person but read "Space Merchants" many years ago and have confidence that motivated creative folk could come up with something attractive enough to avoid alienating the base.

In any event the Twitter "commons" seems to be one of three places where people socialize and converse rather than search.

The others are their neighborhood (claimed by Facebook) and their workplace (claimed by the concept we call "Enterprise 2.0"), and maybe the biggest opportunity for consumer marketing.

Posted by: grl@...   Posted on: 03/23/09 You are currently: a Guest | Members login | Terms of Use

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