Oracle CRM - Innovation Free or Innovative?

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Innovation in all its glory

Paul,

You're right about innovation (natch). In my view there are two
categories to think about for innovation, customer intimacy and
operational excellence. Too many people is CRM look no further than
customer intimacy (experience) and think their job is done. But
innovation at the operations level should never be discounted. IT
basically means making your company easier to do business with and
especially in this economy it can give smart vendors the ability to out
innovate the competition for pennies.

Best,

Denis

Posted by: denden11   Posted on: 02/25/09 You are currently: a Guest | Members login | Terms of Use

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