CRM 2.0 = The Conversation - But First....The Intro

TalkBack 1 of 3:

Next »

• Thread View
• Flat View

Customer Trust Management

Paul - Good intro! The need for discussions about the changing role of sales and interaction between companies and customers seems fundamental, yet unspoken in many corners of the World economy.

If I may make an observation, the expanded, customer relationship you refer to as CRM 2.0 implies more of an element of trust or partnership, rather than traditional "relationship management". Perhaps you should start a trend and refer to CRM 2.0 as Customer Trust & Relationship Management.

If I understand you, customers are looking to drive a relationship with a trusted business partner - rather than be "managed" like property.

Yet with the current state of the economy, people seem less inclined to extend that particular asset (trust).

How do you suggest that companies demonstrate they are trustworthy to a more skeptical public? How does a company develop a more trusted public persona - and act responsibly to keep that trust intact? How does CRM address our increasing need to trust - but verify?

Posted by: karl@...   Posted on: 11/20/08 You are currently: a Guest | Members login | Terms of Use

Alert moderator to an offensive message

Subscribe to this discussion via Email or RSS

SponsoredWhite Papers, Webcasts, and Downloads

• Key Strategies for Federal Agencies - Safe and Cost Effective Migration for Legacy Hardware GovConnection The federal government has mandated that federal agencies reduce energy ... Download Now
• Building the Virtualized Enterprise with VMware Infrastructure VMware VMware virtualization software has been adopted by over 120,000 enterprise ... Download Now
• The Impact of Virtualization Software on Operating Environments VMware Today's use of virtualization technology allows IT professionals to ... Download Now