SMART Selling in the SaaS world

Thanks Brian: Great blog post Brian. I am the CEO of a new Real Estate SaaS company an we have now been post-launch for 3 months. It's a slow process and we have been struggling to try and find the right road map. This has given me more clarity and a couple of ideas. We have an amazing product but educating the consumer is our struggle and we need to (like everyone else)get to cash flow positive as soon as possible as we are self funded and it has been a long road. I would like YOUR personal opinion on a "free trail period". We have avoided that as we felt Realtors (I know them as I also own a real estate company) would sign up, not use the product due to procrastination and laziness and never continue on with our service? I personally hate the "auto start payment process" where if the user has to call in to cancel or they start to get billed but maybe that is teh best strategy? Your thoughts?
Regards
Terry LeClair
CEO, RealtySites PLUS; Posted by: TerryLeClair Posted on: 10/13/09 You are currently: a Guest | Members login | Terms of Use