Seagate uses social media to 'humanize' storage devices

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Seagate created a sense of false open social media

I was one of the many lucky Seagate HDD owners that suffered from the poorly built batch of Barracudas from six months ago. It died after three months of age, and not because of random misfortune but poor construction (as I?m well aware of the accepted death rate of HDDs).

Seagate did a wonderful job of deleting and ignoring our comments crying for help across their ?great example of social media?. They also never really took public acceptance of the problem until the problem had started to become truly widespread, despite some estimates being over 40%-60% of these particular HDDs failed, and they were never recalled.

See here for an article regarding this issue:
http://www.theregister.co.uk/2009/01/16/barracuda_failure_plague/

Perhaps the lesson here with social media is if you have a bigger voice then the people, bad news will always slip away if you have censorship over all of the multiple sources of seemingly open mediums and saturate them with the good, however lacklustre or insignificant the updates.

Posted by: bladeoz   Posted on: 06/16/09 You are currently: a Guest | Members login | Terms of Use

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