Transforming customer relationships with social media

TalkBack 1 of 5:

Next »

• Thread View
• Flat View

Developing customer relations...

with social media is truly a sad state of affairs. It isn't all that social either. You can't begin to know and understand your customers through social media. Social media's replacement of person to person transactions is truly one of the worst extensions of IT. In fact, I can't imagine a worse application of IT. Companies may be trying to leverage social media but that doesn't make it right. Just like pressing an endless series of buttons on your phone before actually reaching a person to talk to, customer relations across social media is in no way good for the customer. Social media is a pure example of IT for the sake of IT instead of IT for the sake of business.

Posted by: bjbrock   Posted on: 05/27/09 You are currently: a Guest | Members login | Terms of Use

Alert moderator to an offensive message

Subscribe to this discussion via Email or RSS

SponsoredWhite Papers, Webcasts, and Downloads

• The Impact of Virtualization Software on Operating Environments VMware Today's use of virtualization technology allows IT professionals to ... Download Now
• Email Security and Archiving - Clearer in the Cloud Google The time is NOW for businesses and organizations of all sizes to implement ... Download Now
• Building the Virtualized Enterprise with VMware Iinfrastructure VMware VMware virtualization software has been adopted by over 120,000 enterprise ... Download Now