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"Social Media" the phrase may fail, but....
I've said all along that social media draws too much criticism because it's a giant magnet that seems to suck everything remotely related to marketing and communications towards it. We're really seeing Culture X.0 with many facets of our experience - from advertising to news to the gadgets we use to communicate - dramatically changing. But, if it's anything, social media is now just an inventory of tools - and that's why skepticism prevails. Let's break out the cultural sea change from the tool shift and allow the real transformation of social media (or whatever we call it) room to breath, uplift and inspire.
Posted by: scottbauman   Posted on: 04/01/09 You are currently: a Guest | Members login | Terms of Use
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"Social Media" the phrase may fail, but....  scottbauman | 04/01/09
Why do the marketeers think we want a relationship with them?  ThePrairiePrankster | 04/01/09
RE: Web 2.0 Expo: Why social media marketing fails  mwallcomm | 04/02/09
Social Media marketing vs traditional PR  Positivemarketing.org | 04/03/09
RE: Web 2.0 Expo: Why social media marketing fails  Amanda Magee | 04/07/09

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