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Unlike printers...
Apple wants to make money on the hardware and break-even on the apps (as opposed to literally giving away a printer and charging an arm and a leg for the ink).

The apps attract people to the hardware. The apps keep people using the hardware (and upgrading). The App store is Apple's killer app. It means Apple makes money selling product, not software. Maintaining the servers is nothing compared to researching and developing all those apps that use the iPhone HW.

It really is a genius of a way to market.

Posted by: Eriamjh   Posted on: 05/14/09 You are currently: a Guest | Members login | Terms of Use

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Unlike printers...  Eriamjh | 05/14/09
The App Store is a means to an end...  BitTwiddler | 05/14/09
Umm, So What? ...  tonyhunterajh | 05/14/09
another guess  elllroy | 05/14/09
$30 million is $30 million  frgough | 05/14/09
Apple sells hardware  eMJayy | 05/14/09
What are their long-term savings?  GoPower | 05/14/09
You just said it, troll  eMJayy | 05/14/09
high margins  elllroy | 05/14/09
AppStore sucks!  Gladiatorcn | 05/14/09
Nokia OVI store sucks  TalentSupporter | 05/14/09
Like your choice of Windows or Windows or Windows  GoPower | 05/14/09
You do have a choice!  SmartPhoneApps | 05/14/09
Better than MS Entertainment division LOSING 31 million  Davewrite | 05/14/09

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