Enterprise 2.0: The Kumbaya irony

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Case studies and market maturity

Hi Michael,
for the second year I was among the many participants to the Enterprise 2.0 Conference in Boston. As you and Susan stated clearly this market is in its infancy and customers still have a strong appetite for success stories, lessons learned and case studies only partially present last week in Boston.

This doesn't mean those case studies are not available anyway or that the number of succes stories has not been growing quickly from the last year. Cases2.com is an example and if you look at the agenda of the International Forum on Enterprise 2.0 (http://enterprise2forum.it/cms/pages/home-en-2009/agenda.php) we've put together in June you will find more than 12 companies discussing their e20 experience on the stage with quite every industry represented (banks,insurance companies, IT companies, telcos ,real estate, musical instruments, furniture, electrical materials, etc.)

Europe is maybe lagging behind but these companies applied Enterprise 2.0 to solve real business problems quite always sharing tangible outcomes and ROIs. Are we at the beginning? Yes. Are we in the Kumbaya Zone? Don't think so.

From a vendors standpoint: yes I got the same feeling of every vendor mostly pitching itself the same way but we shouldn't get mislead by this market consolidation. Some pure players are here to stay for their market penetration, the ability to anticipate and influence the future evolution, the strong focus on user experience, the execution that is improving quickly.

To me the market is maturing and we all have a long way to go but some smart companies are already starting to reap the fruits of the Enterprise 2.0 approach.

Posted by: emanuelequintarelli   Posted on: 06/29/09 You are currently: a Guest | Members login | Terms of Use

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