IKEA's mixed bag of IT investments

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Ikea still very silo'ed

Ikea may have doine a great job automating their back office, but the front office is a joke. The company remains very brick-and-mortar oriented, selling primarily the in-store experience where you follow a well-directed path. Their e-commerce website is practically non-existent, which is quite surprising for such a globally visible brand with boxed merchandise that is very shipmnent-friendly.

Posted by: tbaer   Posted on: 08/22/08 You are currently: a Guest | Members login | Terms of Use

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