Why social software won't dethrone the incumbents

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Those are all smart arguements

Apple, Salesforce.com, Google, VMWare, Amazon:They're companies who were supposed to die and/or who grew from nothing. If it's a forgone conclusion that the big IT guy landscape is cemented, then we should all just give up and go home.

The throne that will be upset will be the part of software that people use to communicate and collaborate with each other. That's not ERP, CMS, etc. The big guys can have that.

For sure they'll snap up younger companies to compete. They'll buy their way and turn on their sales engines. But in the meantime there's a lot of room for 1-2 companies who don't want to sell out to build a big, competitive business over the next few years.

Social software could be just a feature. It could be something easily replicatable and noting more than a gnat. Or it could be something much bigger and not easily replicatable. I guess we'll see what the big guys come up with in a few years.

It's hard to imagine an underdog winning. But it's a fantastic thing when they do.

Posted by: Sam_Lawrence   Posted on: 04/30/08 You are currently: a Guest | Members login | Terms of Use

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