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Microsoft has had a slow start in this fast moving market but we expect it to fully catch up to provide robust MDM capabilities for the small-to-medium enterprise. Part of its strategy to catch up is to acquire some of the more difficult technologies. For example in the past two years of Microsoft has acquired Stratature and Zoomix ? two interesting companies whose products enjoyed modest success and will now proliferate greatly due to Microsoft?s distribution as part of a formal Microsoft MDM product family and related integrated solutions.
Microsoft is expected to accomplish multiple goals with a singular MDM solution: (1) enable its Office Products software to provide consistent data sharing across the SQL Server, Business Intelligence, SharePoint, and PerformancePoint product families; (2) provide master data infrastructure for sharing universal views of customer/product/supplier etc. across its Dynamic family of ERP and CRM application packages; and (3) provide a standalone MDM capability to enable small-to-medium enterprises to integrate a diverse data sources into consistent master views and hierarchies. For this latter capability it is expected that SQL Server?s DDIS will play a major role. Despite being late to market and slow in building up steam, we fully expect Microsoft to dominate in the small-to-medium enterprises over the next two to five years due to a price point and packaging that is very appropriate to this market
Aaron Zornes
Chief Research Officer
T +1 650.743.2278
www.the-MDM-Institute.com
Independent, Authoritative, & Relevant
www.linkedin.com/in/aaronzornes
- Posted by: aaronzornes Posted on: 04/17/09 You are currently: a Guest | Members login | Terms of Use
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