Rotten reporting: Is it just Apple coverage that 'bites'?

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good question

Well, I would have to say that Mary Jo is one of the most honest of MS bloggers - usually you either you get cheerleaders or haters, but she's very good about criticizing when necessary. I don't think you need to be unduly harsh just to show yourself "objective". Criticism can be constructive and written to show shortcomings that can be overcome, not just lambasted for failure, and thus avoid recrimination by the company.

It's probably easy to fall into a pattern of making excuses for a company that you like - and yes, Apple has plenty of well-known writers that we all know are apologists - so does Microsoft, so does Sony, etc.

I would never call any writer a "shill" or any other derogative, though. Shilling, to me, would require a monetary or other compensation, and I don't think any of the major bloggers do so, nor would their employers allow it.

My question would be, can you ever take anything from a company without an understood agreement? I mean a product that isn't returned, a free software suite or piece of hardware that you get as a "present".

And if they do send you something like that out of the blue, do you return it? Give it away? Keep it?

Posted by: coffeeshark   Posted on: 01/16/09 You are currently: a Guest | Members login | Terms of Use

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