Ozzie: Innovation coming from consumer, not corporate, market

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Well, duh, Ozzie

It's all about inertia and the bottom line. If something in the corporate world works, even half-a$$edly, they will continue to use it and use it rather than invest a bucket of money in a new, maybe better, way of doing things. There has to be a crystal clear ROI advantage before the financial weenies buy it.

On the other hand, consumers are a lot more likely to buy into a "fad". And Ozzie is right about consumer products--mainly software, I believe--sometimes getting into the corporate world by osmosis. But really, what's the corporate market for Xboxes and Zunes?

Posted by: Userama   Posted on: 07/31/07 You are currently: a Guest | Members login | Terms of Use

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