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MS is pushing rental because their "Software Assurance" effort is failing..
First, MS made a great revenue stream from people continually upgrading their software. Then people caught on to the "upgrade treadmill" effort - and soon it failed to generate the needed revenue.

Then, MS pushed "Software Assurance" to boost their revenue, until people caught onto it also, and then that failed too.

Now, MS is pushing rental to keep its revenue stream.

How many Lemmings are out there? Will they see through this tactic also? Only time will tell.

.
Posted by: Basic Logic   Posted on: 07/17/07 You are currently: a Guest | Members login | Terms of Use
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Extremely unlikely that I wouild rent any of their software.  shawkins | 07/17/07
One reason  voska | 07/17/07
I Agree, Renting Software Is Poor Value  chessmen | 07/18/07
Why rent when you can buy?  voska | 07/17/07
Cheating with the Home and Student Edition  Confused by religion | 07/17/07
Well that's nice to know  voska | 07/18/07
Soon you won't be able to buy  DarthRidiculous | 07/17/07
I don't see a big change  voska | 07/18/07
I agree  Mik in IT | 07/19/07
What a stupid question  3dtodd | 07/18/07
What version of it  jfp | 07/17/07
Why?  dave95. | 07/17/07
Why rent when you can avoid.  systemx | 07/17/07
Not for me, not even for free  pjotr123 | 07/17/07
The sayings...  ruped24 | 07/17/07
You already do rent it  Michael Kelly | 07/17/07
RE:You already do rent it  ruped24 | 07/17/07
Technically yes  voska | 07/18/07
EVERY user is just "renting"  optimist134 | 07/18/07
-continued nimble fingers hit the wrong key  optimist134 | 07/18/07
Still living with office 97  aussieblnd@... | 07/18/07
I'm a light user, but  notsofast | 07/18/07
That would seem to be a given...  Resuna | 07/18/07
I guess you're not renting after all...  Resuna | 07/18/07
Price Point Too High  TripleII | 07/17/07
RE:Price Point Too High  ruped24 | 07/17/07
My favorite quote  TripleII | 07/17/07
MS is pushing rental because their "Software Assurance" effort is failing..  Basic Logic | 07/17/07
40,000,000  pgm554 | 07/18/07
Exactly the target market where piracy is rampant.  kraterz | 07/17/07
My worry is...  Ignatius_a | 07/18/07
More like hostage - your doc in their format  scott1329 | 07/18/07
WOULD RENT IT....IF...  USArcher | 07/18/07
Just noticed...  USArcher | 07/18/07
WOULD RENT IT....  aussieblnd@... | 07/18/07
Why buy when you can rent?  bobpeery@... | 07/18/07
Piracy has nothing to do with cost  mrjonno | 07/18/07
you can already rent it via some ASPs  1majones | 07/18/07
I wouldn't rent software on their terms for any price.  Resuna | 07/18/07
How many rental apps can your budget handle?  pennatomcat | 07/19/07
Can you ever "un-rent" it?  bportlock | 07/19/07
Upgrade trap for increased funds  usaheattreating@... | 07/19/07
I can see that happening.  T1Oracle | 07/22/07
I like this  kokuryu | 07/19/07
I bet Windows is next  T1Oracle | 07/20/07
I knew that Windows was next  T1Oracle | 07/23/07
Open Office looks better by the second!  j0hnharrington@... | 07/21/07
That's just silly  T1Oracle | 07/22/07
Rental Slavery  cquirke | 07/22/07

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