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- Missing the point, Adrian
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While there is some risk to what you say, I think the objective is twofold.
One, drive sales of new units to new customers.
Two, use the iPhone as a trojan horse to get new customers to use Apple products. If they like that new iPhone, they just might get a MacBook next time they need to upgrade their computer.
It's all about longterm strategy. Something Apple is very good at.
- Posted by: croberts Posted on: 06/09/09 You are currently: a Guest | Members login | Terms of Use
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What do you think?
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