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MS needs to advertise much more in a sustained manner
Maybe it?s me, but I just can?t get excited over the Zune.

Because MS doesn't advertise nearly as much as Apple - particularly in old media like TV and billboards. Apple now has a huge brand inertia it built up and maintains through advertising. If MS wants to counter Apple's iPods, it will have to counter Apple's advertising campaign with its own sustained advertising campaign, or by some other means.
Posted by: P. Douglas   Posted on: 05/06/08 You are currently: a Guest | Members login | Terms of Use

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MS needs to advertise much more in a sustained manner  P. Douglas | 05/06/08
YES YES and yes  marks055@... | 05/06/08
Nothing compelling....  nothingness | 05/06/08
Why does this remind me...  Userama | 05/06/08
Have you even researched the Zune?  omdguy | 05/06/08
Well, there's only 2 million of you...  GoPower | 05/06/08
True  omdguy | 05/06/08
I am curious about Zunes  Mac Hosehead | 05/06/08
Some answers  omdguy | 05/06/08
Thanks for the info  Mac Hosehead | 05/06/08
RE: New Zune incoming?  machineheadfan | 05/07/08
RE: New Zune incoming?  WinnebagoBoy | 05/07/08
I hadn't noticed that before ...  Adrian Kingsley-Hughes ZDNet Moderator | 05/07/08

What do you think?

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