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- MS needs to advertise much more in a sustained manner
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Maybe it?s me, but I just can?t get excited over the Zune.
Because MS doesn't advertise nearly as much as Apple - particularly in old media like TV and billboards. Apple now has a huge brand inertia it built up and maintains through advertising. If MS wants to counter Apple's iPods, it will have to counter Apple's advertising campaign with its own sustained advertising campaign, or by some other means. - Posted by: P. Douglas Posted on: 05/06/08 You are currently: a Guest | Members login | Terms of Use
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