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Take Apple at their word.
A company representative commented that, since people were thinking about spending money on a computer with Vista or on the operating system alone, this would be a good time to remind them of the existence of Macs.

Apparently a significant number of people waited to obtain pc's with Vista, so they do know (at least a little) about the new operating system and do intend to buy.

A market with money in hand to buy the sort of product you're selling should be of interest.


The problem for Apple, I think, is that comparisons are not the best established reasons for buying Macs. It's the sense of spending a great deal of money for something that shows itself stylishly.

The closest thing to comparisons in this market is a series of worn justifications that are probably either not true or less true than they were.


For Apple to recognize the existence of Vista, even to mock it, has little sense of noblesse oblige.

Next thing you know Apple will be talking about ease of use, and then the company will truly be grunging itself in trade.
Posted by: Anton Philidor   Posted on: 02/15/07 You are currently: a Guest | Members login | Terms of Use
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Take Apple at their word.  Anton Philidor | 02/15/07
But but but, Apple is a HARDWARE company!  NonZealot | 02/15/07
Let me ask you  Michael Kelly | 02/15/07
Apple is TERRIFIED of Vista!  NonZealot | 02/15/07
Let Apple compare a $1,200 Mac...  Anton Philidor | 02/15/07
Get a clue - you have more FUD than brains  ITGuy04 | 02/15/07
I wouldn't be proud to admit that  NonZealot | 02/15/07
Nice one.  ITGuy04 | 02/15/07
Dude, you make me laugh...  No_Ax_to_Grind | 02/15/07
That's a lot of caps  YinToYourYang-22527499 | 02/15/07
Huh?  fuzzy2k | 02/16/07
Mistake in heading.  Kobashrer | 02/15/07
Apple is better than that...  hazybluedot | 02/15/07
Macs WiFi Blows Windows away  ITGuy04 | 02/15/07
Hmm, you missed Adrian's blog  NonZealot | 02/15/07
Message has been deleted.  999ad@... | 02/15/07
That's a statistically valid sample  net-com | 02/15/07
Apple Wireless Just Works  zpf | 02/19/07
I think Apple is out of touch  danursuline | 02/15/07
I think you need a new job  ITGuy04 | 02/15/07
Look who is talking!!  NonZealot | 02/15/07
You said enough when you said..  No_Ax_to_Grind | 02/15/07
Interesting...  danursuline | 02/15/07
Microsoft's offering are about the same  voska | 02/15/07
That's nothing  frgough | 02/16/07
I Have  voska | 02/15/07
Totally missed the point...  danursuline | 02/15/07
We used SUN NIS  voska | 02/15/07
From your average end user  bathswife | 02/15/07
Sorry to hear about your issues  NonZealot | 02/15/07
Don't listen to this flamer...  IAHawkeye | 02/15/07
To bathswife, read MacConvertAlpha's post  NonZealot | 02/15/07
Ha! That was good.  IAHawkeye | 02/15/07
I don't think the fact  xuniL_z | 02/15/07
.NET stack  IAHawkeye | 02/15/07
what a diatribe  xuniL_z | 02/16/07
Thanks  bathswife | 02/15/07
Yes and no.  IAHawkeye | 02/15/07
Good questions  NonZealot | 02/15/07
To NZ, MCA & bathswife...  LazLong | 02/16/07
Existing vs New Hardware  NonZealot | 02/16/07
RE: Existing vs New Hardware  LazLong | 02/16/07
You are looking at it starting from the hardware side  NonZealot | 02/16/07
Re from the hardware side  LazLong | 02/16/07
Identifying with Ad characters  tic swayback | 02/15/07
I normally agree with you, but  999ad@... | 02/15/07
But you're not the target audience  tic swayback | 02/15/07
True -- not the target  999ad@... | 02/15/07
I think it's more basic than that  frgough | 02/16/07
I wouldn't disagree  xuniL_z | 02/16/07
I'd be embarassed too  NonZealot | 02/15/07
No.  999ad@... | 02/15/07
hmm  bathswife | 02/15/07
Awesome...  IAHawkeye | 02/15/07
The ads definitely strike a nerve  tic swayback | 02/16/07
It's not anger at all.  xuniL_z | 02/16/07
Anytime you see anyone slinging mud  No_Ax_to_Grind | 02/15/07
I'll take that bet!  tic swayback | 02/15/07
Actually  Michael Kelly | 02/15/07
The Vista Craze and Apple  theMacDaddy | 02/15/07
Because it's not...  No_Ax_to_Grind | 02/15/07
Why's that?  voska | 02/15/07
I disagree  frgough | 02/16/07
You nailed it  NonZealot | 02/16/07
If you have...  IAHawkeye | 02/15/07
3 immediate benefits  NonZealot | 02/15/07
Umm I though you couldn't virtualize  voska | 02/15/07
So?  NonZealot | 02/15/07
I guess i'll respond  IAHawkeye | 02/15/07
Then no negative ads necessary!  NonZealot | 02/15/07
Negative ads work  voska | 02/15/07
Negative ads work?  NonZealot | 02/15/07
You must not watch TV  voska | 02/15/07
Maybe that is the difference  NonZealot | 02/15/07
Oh please, have you forgotten?  xuniL_z | 02/17/07
osx  clutchdude | 02/15/07
Adrian, some things to consider.  IAHawkeye | 02/15/07
Point by point  NonZealot | 02/15/07
Apple, ads, etc...  IAHawkeye | 02/15/07
What is bunk is that the  xuniL_z | 02/18/07
Your points rebutted  none none | 02/15/07
Ford Bashes the others  voska | 02/15/07
Voska, good point.  IAHawkeye | 02/15/07
Thumbs up for Apple's marketing  milal@... | 02/15/07
Swiss Army Knife players aren't popular because they're a bad idea  YinToYourYang-22527499 | 02/15/07
Hi Mac Zealot!  NonZealot | 02/15/07
Couldn't stand BlackIce  voska | 02/15/07
LOL! I can't even play the ads!  Crash2975 | 02/15/07
Plugin  Bill Bromeland | 02/15/07
NO  Bill Bromeland | 02/15/07
I want Apple prosecuted  TonyMcS | 02/15/07
Boy, are you in a cloud.  YinToYourYang-22527499 | 02/15/07
Apple ads got me to buy vista  goodlight | 02/15/07
When have you ever used a Mac?  YinToYourYang-22527499 | 02/15/07
It's you Adrian.  YinToYourYang-22527499 | 02/15/07
Why shouldn't the focus be on Vista  MacCanuck | 02/15/07
Hi Mac Zealot!  NonZealot | 02/15/07
No, we're just more honest  MacCanuck | 02/16/07
Nothing to add to that, just wanted to  IAHawkeye | 02/15/07
Yes, I find it rather humorous  MacCanuck | 02/16/07
Thanks for more than proving the point.  xuniL_z | 02/17/07
Thanks for "re-proving" the same point  MacCanuck | 02/19/07
oh man... i hadn't seen the latest security ad... it's wicked...  doctorSpoc | 02/15/07
Which begs the question  NonZealot | 02/15/07
true enough, i was futzing with the security settings...  doctorSpoc | 02/15/07
Changing firewall settings?  NonZealot | 02/15/07
"NonZealot is asking about irewall settings . . .  999ad@... | 02/16/07
everyone buying a new computer in the next few years will be told vista...  doctorSpoc | 02/15/07
Hi Mac Zealot!  NonZealot | 02/15/07
Your also boring, besides being a flamer.  IAHawkeye | 02/15/07
My god .... why do you write this stuff?  Piot | 02/15/07
What a Gratuitous Question  bbuc | 02/16/07
Advertising isn't about facts  fuzzy2k | 02/16/07
Wishful thinking  frgough | 02/16/07
I don't know what is funnier  NonZealot | 02/16/07
How very very terribly fascinating!  fuzzy2k | 02/16/07
apples don't cost more  Tommy Mandel | 02/19/07
Are the Mac ads working?  Userama | 02/19/07
IT COULD HAVE BEEN A TRUCK DRIVING OFF A CLIFF  BALTHOR | 02/19/07
Level of Vista Awareness Low  labarker | 02/19/07
Here we go again  sbw9551@... | 02/26/07

What do you think?

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