Scarcity and long queues are a marketing strategy

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Other important factors here for the Zune

Some other things come into play when assessing this as a strategy:

1) MS has already stated that they're going to be losing money on every single Zune they sell. They had to meet the 30 GB iPod price point. To do so, they're taking a hit on every Zune sold. Eventually they hope to be able to profit from sales, but don't expect to for several years. So perhaps limiting the number you sell is a good thing, as it will cut down on your losses.

2) Much of the Zune's alleged appeal is based on social interactions with other Zune users. The big "attraction" is being able to beam crippled versions of songs to other people with Zunes, and have them beam back severely limited songs to you. The fewer devices you sell, the fewer chances that users will encounter one another. If you don't sell enough of them, then there's really not much point in having Wifi at all, is there?

Posted by: tic swayback   Posted on: 10/02/06 You are currently: a Guest | Members login | Terms of Use

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