On The Insider: Kate Gosselin Involved in Talk Show?
BNET Business Network:
BNET
TechRepublic
ZDNet
TalkBack 1 of 32:
Next »
"iPhone" : the keys to success
For me, complementing all your arguments, there are actually TWO critical and industry changing points for Apple to succeed (ie survive) :

First, NAME : Apple needs to prevent itself to call this a phone and move to Nokia high end / high margin approach around "multimedia computers" ; Computer is the only marketing term that makes your product natively multipurposed in customers minds ==> My suggestion : "iMac Nano" would be great.
Second, BUSINESS MODEL : Apple needs to keep on its High Margin Products & Zero Margin Services Bundles by selling the iMac Nano with a ultra low cost (flat fee ideally) connectivity service for Phone minutes and IP packets. So they'll need to become an MVNO. ==> My suggestion : "iTunes Cell Store" to buy for little money IP&Cell units in order to fill the free wifi gaps.
Posted by: JulienBoyreau   Posted on: 07/31/06 You are currently: a Guest | Members login | Terms of Use
Reply to Story Reply to Message

Alert moderator to an offensive message

Subscribe to this discussion via Email or RSS

"iPhone" : the keys to success  JulienBoyreau | 07/31/06
I agree  Adrian Kingsley-Hughes ZDNet Moderator | 07/31/06
Unlocked?  tic swayback | 07/31/06
The unlocked cellphone market is tiny  Adrian Kingsley-Hughes ZDNet Moderator | 07/31/06
I think it's intriguing  tic swayback | 07/31/06
It's a possibility ...  Adrian Kingsley-Hughes ZDNet Moderator | 08/01/06
True  tic swayback | 08/01/06
You have a point ...  Adrian Kingsley-Hughes ZDNet Moderator | 08/02/06
Where is the outcry?  NonZealot | 07/31/06
Multiple reasons  tic swayback | 07/31/06
Interesting  NonZealot | 07/31/06
I give it a 50:50 chance  tic swayback | 07/31/06
One thing is for sure ...  Adrian Kingsley-Hughes ZDNet Moderator | 07/31/06
I'd say that if Zune isn't compatible with "Plays for Sure"  Adrian Kingsley-Hughes ZDNet Moderator | 07/31/06
They'll play both sides of the fence  tic swayback | 07/31/06
What option for third parties though?  Adrian Kingsley-Hughes ZDNet Moderator | 08/01/06
Why would MS want anything different?  tic swayback | 08/01/06
Tic - customer lock in  Adrian Kingsley-Hughes ZDNet Moderator | 08/02/06
Doesn't Zune make MS a hardware manufacturer here?  tic swayback | 08/02/06
Actually doesn't....  Kid Icarus-21097050858087920245213802267493 | 08/09/06
Rethink your post  NonZealot | 07/31/06
Assumptions  tic swayback | 08/01/06
Okay, Apple is a nice cutthroat company!  NonZealot | 08/01/06
A matter of degrees  tic swayback | 08/01/06
We need to define the term "industry"  NonZealot | 08/01/06
Pardon my vocabulary  tic swayback | 08/01/06
Yeah all we need is another phone  TonyMcS | 08/01/06
You have a point there!  Adrian Kingsley-Hughes ZDNet Moderator | 08/02/06
Well put Tic!  Adrian Kingsley-Hughes ZDNet Moderator | 08/02/06
Re: Doesn't Zune make MS a hardware manufacturer here?  Adrian Kingsley-Hughes ZDNet Moderator | 08/02/06
We'll have to wait and see  tic swayback | 08/03/06
Good link  Adrian Kingsley-Hughes ZDNet Moderator | 08/03/06

What do you think?

SponsoredWhite Papers, Webcasts, and Downloads

advertisement
Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
advertisement