Push Google off its search advertising throne? Not so FAST!

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Inventory is Key

..superior innovation or more inventory Donna. Google is number one because they control the worlds eyeballs (inventory) through their search engine. They've leveraged that search engine to build out their syndication channel. 5 or 6 large media properties (networks) could band together to launch their own ad market by creating their own platform. The ad money follows always follows the eyeballs. Own enough eyeballs and you can create your own Ad market. Google pays out enough to keep everyone fat, happy, complacent and lazy. So there is a lack of urgency.

Posted by: Frank Schilling   Posted on: 04/30/07 You are currently: a Guest | Members login | Terms of Use

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