SES on Click Fraud: Industry collaboration, or vested interests?

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The IAB is in no position to establish the standard

The IAB is an organization funded primarialy by the interests of online advertising companies. What makes you think they will establish a credible standard Donna?

Is the the same credible guidelines they established for banner ads and pop ups years ago that ABOSOLUTELY NO ONE follows today?

I think the IAB has value but by turning to the search engines to help establish the standards they are doing one thing..... insuring that the standard is a SUB-PAR solution. The majority of online advertisng people who know what to do about click fraud are not even members of the IAB.

This working group is by NO MEANS a knowledgeable one. Those that do know are the search engines and they will dictate to the IAB what standards they will allow or NOT allow.

Posted by: agotoguy   Posted on: 08/09/06 You are currently: a Guest | Members login | Terms of Use

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