$800 Mac Mini? I'm all set, Apple

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Business strategy

Apple's business strategy is completely different from other computer
makers. As opposed to the Dell's and Lenovo's of the world they
refuse to sell commodity products. What does that means? It means
that they have found a niche in market who see value and is willing to
pay more for the particular different experience a Mac user has
compared to a PC user.

This also means that there is a (majority) of the market who, like you,
do not see the value, and are not willing to pay more for the Mac
experience.

The business results speaks for themselves: Dell has revenues of
$61b, a resulting profit margin of 4.80% and market cap of $16b (a
quarter of its revenue). Apple has revenues of $32b, a resulting profit
margin of 14.8% and market cap of $79b (2 and a half times
revenues).

So if you where an investor, or if you could influence where your 401k
money goes, you had your own company, which do you think is the
smarter business strategy?

Posted by: per@...   Posted on: 03/03/09 You are currently: a Guest | Members login | Terms of Use

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