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Maturing mashup market
This announcement represents an important step forward for enterprise mashups and is another proof point that the market is maturing.

It seems to me that OMA and EMML are formalising a style of mashup defined - in the words of the OMA site - as something that "combines and remixes data from databases, spreadsheets, websites, Web Services, RSS/Atom feeds, and unstructured sources to deliver actionable information for better decision-making".

This data centric "mashing" is definitely a step towards the "tantalizing possibility" you refer to of "rapid software assembly" and ?deep integration out of the silos of IT". I would add that for that to truly happen we need a broader definition of mashup, especially one that addresses user productivity needs. As a result we need mashup technology that encompasses how application screens and flows, and not just data can be combined to create new applications for users.

As the market develops we can expect these different styles to become clearer and supported by broader standards ? this is a valuable first step. The question is how we get there.
Posted by: David Davies (Corizon)   Posted on: 09/25/09 You are currently: a Guest | Members login | Terms of Use

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Maturing mashup market  David Davies (Corizon) | 09/25/09
The human machine interface for end-user mashup creation is critical  dionhinchcliffe ZDNet Moderator | 09/25/09
Mashup approaches and standards  David Davies (Corizon) | 10/07/09
OMA? A wasted effort  temp@... | 09/28/09
Perhaps but my feeling is that the OMA is grounded and useful  dionhinchcliffe ZDNet Moderator | 09/28/09
RE: Creating a unified model for enterprise mashups  todd@... | 10/20/09
Data Mashups are only half the solution. What about User Interface Mashups?  dbrennan45 | 11/20/09

What do you think?

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