Using social software to reinvent the customer relationship

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What IS Enterprise Web 2.0?

[of course there IS no such thing, and if there is it is the crumpled Frankenstein that it suggests it is]

"While Enterprise 2.0 tools, primarily aimed at collaboration, are certainly part of this story, they often don?t help companies enjoy the full range of possibilities when it comes customer-facing social computing." Actually, I'd contend first that they don't do a good job of the Enterprise focus to begin with...and if they did -- they'd likely be perfectly fine (with exceptions, of course), for customer-facing.

It's all about relationships -- the things that businesses are horrible at. What's that? Why? Because there's NO ONE responsible for the craft OF relationships (not the results of them -- but REAL relationships -- HAVING them).

Posted by: Rotkapchen   Posted on: 08/18/09 You are currently: a Guest | Members login | Terms of Use

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