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- Vapor lock between Business Process and Social Computing
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Similar to the vapor lock between IT and Business, there's also a big gap in understanding and focus on how Social Computing accelerates process performance.
The obsession around new metrics for adoption and new ROI standards for social computing often over shadows fundamental performance metrics (more leads, faster closes, supply chain efficiency, etc) which are well understood baselines for any new investment.
To articulate social computing investments or a social business design as a better execution path to realizing a larger strategy, we need to stack up the benefits of this new computing paradigm against traditional process methods, in the context of business activities. That?s when the purpose and incentives are clear, leading to a much easier path to ROI calculation, as well as adoption.
- Sameer (http://www.pretzellogic.org)
- Posted by: Sameer Patel Posted on: 07/27/09 (Edited: 07/27/2009 @ 09:23) You are currently: a Guest | Members login | Terms of Use
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