Twelve best practices for online customer communities

Great points!: An excellent set of points about how to succeed with online communities. I agree that item number one cannot be stated often enough - you need to know what your members are going to get out of the community in order to succeed. But I would balance that with the importance of knowing why the business is there as well. That in turn could lead to better choices for what to measure (4), who should be involved (7) and how to grow (8). The two sets of objectives should not be mutually exclusive.; Posted by: scott_d Posted on: 07/29/08 You are currently: a Guest | Members login | Terms of Use

Reply to Story Reply to Message

Subscribe to this discussion via Email or RSS

Valuable insights NicP | 07/26/08

Great points! scott_d | 07/29/08

Community + Hard Work = Success ImpactInteractions | 07/30/08

Great Advice markus@... | 08/28/08

What do you think?

Here to help you with your Document Management Needs
Doc is an enigma. Born to a Russian ballerina and a German electrical engineer, he grew up in various locations in the United States. He’s seen the insides of more brands, versions, and generations of printer and printer-related hardware than almost anyone.
To learn more about this mysterious figure check out his blog on ZDNet and his Workspace on TechRepublic. You’ll be glad you did.
Produced by
ZDNet and