Enterprise 2.0 as a corporate culture catalyst

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Software specifically designed to catalyze cultural transformation

This is exactly our driver at OpenTeams. We started with the question "how can organizations change to be more innovative, engaging, and entrepreneurial?", then built web-hosted collaborative software designed explicitly to drive that cultural change (with integrated wiki, blog, and tagging functionality). We knew it had to be viral and adoptable by random employees with a credit card rather than going through purchasing, IT, and upper management. We knew it had to be dead simple to use to get used outside of the techies, so we gave it a 3-pane interface similar to Outlook. We knew future feature development had to be driven by a vision of "The Entrepreneurial Organization" shaped via a blog and a user community (a space inside OpenTeams that every user in can access).

I will say we explicitly rejected a reputation system. The potential for political power games was just too high, and the resulting fear would inhibit use (or even shutdown by exectives who weren't satisfied with the reputation scores they were getting). We expect most people will tacitly learn and know individual's reputations inside the organization - they don't need a scoring system to tell them. Over time, we may try to integrate more subtle ways of assessing trust, depending on demand from our user community.

Posted by: tgattis@...   Posted on: 05/07/07 You are currently: a Guest | Members login | Terms of Use

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