More incredible iPhone numbers: 33?0of surveyed plan to buy!

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Repeat that, please?

Among those surveyed, the largest purchasers of the iPhone since its launch are ages 25 to 34 (45%), followed by 18 to 24 year olds (26%) and 35 to 44 year olds (20%). Only 9% of those 45 or older purchased an iPhone.

Marc, I'm fairly sure you mean that only 9% of those that purchased an iPhone are 45 years old or older. I'd have to see some SERIOUS evidence that 9% of the demographic purchased the phone... especially since I've seen exactly no one sporting one in my neck of the woods (and at the moment I'm working at a big honkin' international).

Without looking at the questions themselves it's difficult to determine how much weight to put on the statistics you've quoted. For instance: 33% "plan" to buy. But what do they mean by that word "plan?" Is it actual intent or an expressed desire?

The demographic is telling, and not terribly impressive, truth be told. When I was in the 18-24 demographic myself I "planned" to buy a De Lorean. That doesn't mean they sold one. Certainly, most of the respondents have heard of an iPhone. Just seeing one of the slick commercials on TV counts. But are most of them also aware of the cost? Are they aware of the two year lock-in to AT&T as your service provider? If that information is presented to the respondents, how does it affect the responses of those that "plan" to purchase one? What part of that number represents future sales vs. wistful stares?

Without revealing the methodology, statistics are completely useless and I just can't get excited over them. At all. After all, if you put your head in the oven and your feet in the freezer -- statistically speaking -- you're comfortable.

Posted by: dave.leigh@...   Posted on: 07/17/07 You are currently: a Guest | Members login | Terms of Use

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