Let???s talk about the economics of great journalism

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and then let's talk about ZDNet and others

The real problem with ZDNet is payment based on the number of replies. This is obviously tied to advertiser revenue, since advertisers want some proof that readers actually looked at the page - probably didn't see their ad, but advertisers are desperate for some justification for their budget.

So what does this give you? A lot of trolling by bloggers trashing Windows especially in relation to Linux or some Apple bait for those sick to death of that company. Sure it generates lots of posts and presumably money for the blogger, but journalism - I don't think so.

You've suggested a subscription model which certainly works for MMOs, but that, in the end, is entertainment. I'm sure there is a small circle of people interested in quality journalism, but I really don't think they're going to employ many journalists. The problem with the subscription model is it too can become like ZDNet, just providing controversies for your audience.

Given the constant corruption of journalism by money, owners, journalists, editors etc, I'm beginning to think journalists need to be employed and paid by the state and have similar working conditions to judges - that is they cannot be arbitrarily dismissed or be subject to undue influence and have some kind of overlook committee.

The purpose of journalism is not money, profit or selling the film rights of your best scoop, it's to uncover and disseminate the truth. Unless their source of revenue is separate from their actual work, it will corrupt them eventually.

Posted by: tonymcs@...   Posted on: 01/19/09 You are currently: a Guest | Members login | Terms of Use

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