What is a company blogger good for?

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Seems obvious but often overlooked

Mitch,

Thanks for the post on developing a clearly defined set of goals and objectives prior to launching a company blog. As a provider of corporate blogging software (www.compendiumblogware.com), we all to often encounter this challenge and attempt to take a more consultative approach with our prospects and clients. Sometimes this backfires as some of them simply want to subscribe and blog, however those that are either already focused on their goals or are willing to allow us to help them define what their goals and objectives are going to be related to blogging for a purpose, experience the greatest benefits and quantifiable results. Mitch, I hope you do not mind but I am going to add a link to this post on my blog today (http://blogging.compendiumblog.com/blog/sales).

Posted by: dtomey   Posted on: 07/01/08 You are currently: a Guest | Members login | Terms of Use

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