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Brand Experience
It's all part of something called Brand Experience.
Every brand generates an experience, positive or negative.

You may say it is not important, but it is: you still remember your iPod's beautiful package, an even though you trashed it, it imprinted a positive image in you.
Posted by: Robby!   Posted on: 03/29/07 You are currently: a Guest | Members login | Terms of Use

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Enlighten me...  tubr0 | 02/05/07
What Packaging Says Matters  Heidi Love | 02/06/07
Yay! A packaging professional!  aellath | 02/07/07
keyboard scratching the screen  iavor.raytchev@... | 02/10/07
Brand Experience  Robby! | 03/29/07

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