Comparing the boxes (Unboxing the MacBook and ThinkPad)

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What Packaging Says Matters

Packaging can say a great deal about a product. It is a tool that can be used to
target market(s). The real question is whether the packaging attracts the
consumers it's hoping to.

For example PCs have always tended to be more business oriented and -- not
surprisingly -- their packaging has that office/engineering feel to it. On the other
hand Mac always has been directed toward users who are likely to be drawn to a
sleeker high-end package, like graphic artists. (Is is just me or do the products
packaging resemble the attire of their CEOs?)

In the end, I think the real test of packaging is how it complements the product
and consumers who are likely to want the product.

Personally, I use both Mac and PC since my profession is packaging design and I'm
also currently an MBA student. I think there's room for both platforms -- at least
for the foreseeable future.

Heidi

Posted by: Heidi Love   Posted on: 02/06/07 You are currently: a Guest | Members login | Terms of Use

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