Why MSFT must make an acquisition in online media

TalkBack 2 of 6:

Next »

« Previous

• Thread View
• Flat View

MS should mitigate the importance of search

I personally believe having ad overlays on music tracks and video could be a great way to mitigate the importance of search ads. People spend a lot of time listening to music and watching videos. If MS pursued this and became successful, it could take away a lot of the ad momentum from Google. I however would like to emphasize how this works most effectively, through the building up of a media platform which allows the long tail of the media / entertainment industry to prosper. Also MS? software + services approach would allow the company to build the best solution out there, emphasizing superior user experiences, and media playback of content stored locally on devices.

Also, heavily emphasizing to people the great usefulness of searching under various categories (e.g. maps, news, books) can help mitigate the importance of Google?s general purpose search algorithms. E.g. I believe live.com should more look like [url=http://search.live.com/explore?FORM=BXHP]this page[/url], rather than [url=http://www.live.com/]this page[/url]. I certainly hope that MS comes up with better general purpose search algorithms than Google?s soon. I don?t think it is a matter that MS can?t: I just think its current search algorithms have misguided priorities. I think MS? search algorithms? highest priorities should be along [url=http://tinyurl.com/4xgqag]these lines[/url]. Instead, MS? current search algorithms seem to readily hack search phrase integrity in search results, for the most popular and current web pages that may have only tiny elements of a user?s search phrase. I think this is really screwed up! Returning web pages containing phrases that are the closest matches to a given search phrase, should be MS? search algorithms? highest priority.

I believe therefore that MS should do all it can to mitigate the importance of search when it comes to raking in ad revenue. I believe at the same time it should come up with better search algorithms than Google?s.

Posted by: P. Douglas   Posted on: 05/09/08 You are currently: a Guest | Members login | Terms of Use

Alert moderator to an offensive message

Subscribe to this discussion via Email or RSS

SponsoredWhite Papers, Webcasts, and Downloads

• Building the Virtualized Enterprise with VMware Iinfrastructure VMware VMware virtualization software has been adopted by over 120,000 enterprise ... Download Now
• Open Standards Technologies Provide the Ingredients for Delivering Security Across the Papa Gino's Enterprise Dell Papa Gino's Holdings Corporation founded by the entrepreneur operates one ... Download Now
• The Impact of Virtualization Software on Operating Environments VMware Today's use of virtualization technology allows IT professionals to ... Download Now