Google retires AdSense referral program

TalkBack 1 of 4:

Next »

• Thread View
• Flat View

LONG-TERM STRATEGY - Guessing

Since the new Google program is not an automatic enrollment for AdSENSE publishers (they have to enroll separately) - I am guessing that Google is rolling this out as a part of a major shift - not sure over what time period, to eventually shut off AdSense.

My reasons for this guessing:
a) Advertisers still seeing click fraud
b) Some publishers still creating Made-For-Adsense Ads.
c) Domain Parking sites seen to offer little value
d) Advertisers want better ROI measurement; pay-for-performance offers that

By forcing all AdSense publishers to enroll into this program separate from AdSense, Google can take a much closer look at which ones seem to be more 'legit' - and therefore, more liable to "produce" for the PP Conversion models.

This is especially true as domain names continue to be registered for the aftermarket.

I'm open to feedback.

Posted by: PSES   Posted on: 07/01/08 You are currently: a Guest | Members login | Terms of Use

Alert moderator to an offensive message

Subscribe to this discussion via Email or RSS

SponsoredWhite Papers, Webcasts, and Downloads

• Why Isn't Server Virtualization Saving Us More? A Few Small Changes May Dramatically Increase Your Efficiency VMware Companies have rapidly adopted server virtualization over the past few ... Download Now
• Building the Virtualized Enterprise with VMware Iinfrastructure VMware VMware virtualization software has been adopted by over 120,000 enterprise ... Download Now
• Reducing Server Total Cost of Ownership with VMware Virtualization Software VMware VMware virtualization enables customers to reduce their server TCO and ... Download Now