Yellowikis - A Case Study of a Web 2.0 Business, Part 1

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Trust? This is Web 2.0?

I like the basic idea behind YelloWikis - as Mr. MacManus has pointed out, the information in the Yellow Pages is woefully inaccurate, even their online version. That being said, I don't think that a wiki format is a very good idea for this type of project. If I were a business owner, I do not hink that I would be very comfortable that any of my competitors could edit my information in this resource. It would not be very hard for Store A to edit Store B's phone number and redirect customers to Store A's phone, or the address, or anything else. Even if YelloWiki itself is cautious and prudent about this, that system to slurp information from Wikipedia would make it just as easy - drop the bogus information into Wikipedia and let it get puleld into YelloWiki. Like anything else wiki, I will not trust it as a source of credible information.

The YellowPages are trustworthy, because 1) you need to spend money to be in there and 2) the company assembling the data has authoritative information regarding the validity of the data; the phone company knows that the address and phone number lsited by a company is correct, because they provide the phone number, and they send the bill to that address.

That being said, this article states that this is "disruptive Web 2.0" technology. How is this "Web 2.0"? Because it uses the LAMP stack? If the outside information, such as maps were automagically pulled and displayed inline, that would be "Web 2.0". Instead I just see a bunch of links hand-coded into the site. There's nothing new about that.

J.Ja

Posted by: Justin James   Posted on: 11/17/05 You are currently: a Guest | Members login | Terms of Use

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