Apple's 2008 ad budget: $486M

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Sorry, I meant this as a reply to the first post.

A meaningful comparison would be Apple's total
advertising with Microsoft's total advertising.

This nearly half a billion dollars was for advertising
all of Apple's products - computers, OS, professional
software, iPhones, iPods - and that $350 million from
Microsoft was solely for one ad campaign.

From Microsoft's most recent 10-k filing (year ending June
30, 2007): "Advertising expense was $1.33 billion, $1.23
billion, and $995 million in fiscal years 2007, 2006, and
2005, respectively."

Please note that the $1.33 billion doesn't include the $350
million Sienfeld campaign.

http://www.sec.gov/Archives/edgar/data/789019/0001
19312507170817/d10k.htm#tx30635_10

Just search this form for 'advertising cost.'

Additionally, for the years 2002 - 2004, Microsoft spent
another $3 billion for advertising.

By the way, it doesn't take very much work to find this
stuff out.

Posted by: msalzberg   Posted on: 11/21/08  (Edited: 11/21/2008 @ 11:05) You are currently: a Guest | Members login | Terms of Use

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