Are MacBooks starting to look like HPs?

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Apple not really a niche player

Just number 2 in a market whose dominant player got its
marketshare through illegal tactics.

That takes a long time to crack.

I wouldn't call their market share niche in a market of 2
OS's. And as the number 3 seller of computers in the USA
this year

Gartner: "By 2011, Apple will double its U.S. and Western
Europe unit market share in Computers. Apple's gains in
computer market share reflect as much on the failures of
the rest of the industry as on Apple's success. Apple is
challenging its competitors with software integration that
provides ease of use and flexibility; continuous and more
frequent innovation in hardware and software; and an
ecosystem that focuses on interoperability across multiple
devices (such as iPod and iMac cross-selling)." http://gartner.com/it/page.jsp?id=593207

Ford has a 9% market share in Europe and is the number
one selling car.

so niche market is not an appropriate categorization.
Apple is number 1 in smart phones, number 1 in MP3
players and I believe the MacBook is the number 1 selling
portable computer in the USA, it is the number 2 selling
laptop behind a $400 Acer at Amazon.com.

Porsche, Williams-Sonoma, Rolex, those are niche players.
Apple has a general appeal and is affordable to all that
understand the real value of computers and not just a
price tag.

Posted by: mlindl   Posted on: 11/25/08 You are currently: a Guest | Members login | Terms of Use

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