Microsoft's Richard Sprague eats crow on iPhone

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My response sent to him...

What did you get wrong? Are you serious? How about we examine your prediction...

"So please mark this post and come back in two years to see the results of my prediction: I predict they will not sell anywhere near the 10M Jobs predicts for 2008."

When you throw down the gauntlet inviting peole to come back in two years, don't be surprised when the actually come back in two years and remind you that you were wrong. What were you wrong about? Come on... Maybe you should be asking instead where your prediction went wrong.

It's clear from Microsoft's slow response to the "I'm a Mac" campaign that the company generally fails to understand Apple's marketing acumen. If Apple does one thing exceptionally well, it's advertising. Failing to understand that was your first mistake.

Your second mistake was to overlook the gaping hole in this particular vertical market. Prior to the iPhone, public perception was that their only option for the kind of functionality offerred by the iPhone was Blackberry. This is the same Blackberry that has regularly made news with service outages.

Your third mistake was to overlook the ease of use that the iPhone offers. When you can add functionality without adding the overhead of complexity, you're going to generally have a winner in the marketplace. Being a Microsoft employee, this should be a concept that wouldn't slip past you.

Posted by: jasonp@...   Posted on: 10/22/08 You are currently: a Guest | Members login | Terms of Use

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