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- RE: Debunking myths about the SaaS partner channel
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Excellent article - I really think the channel concept is
partially an issue of maturity in the given SaaS product.
Certainly SaaS offerings can be sold entirely online - or at
least without local face to face - but also consider that the
channel can also value-add entirely online. The Salesforce
AppExchange operates both as a channel to Salesforce and
a value-add. How many vendors in that channel have
regional offices? Not many.
There are many opportunities for the channel to leverage a
vertical focus through customization and integration. In
the SMB space, there are certainly ways to package
offerings for verticals that solve problems for their
audience. What I don't see (enough) is these ideas
considered upfront - when the platform could really
embrace the channel from the start. It is something that
should be considered in every marketing plan.... - Posted by: michaeldunham Posted on: 01/06/09 You are currently: a Guest | Members login | Terms of Use
SaaS partnerships benefit both sides
lareynolds | 01/05/09
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SaaS business solutions have to be sold face-to-face
BIVish | 01/05/09
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SaaS business solutions have to be sold face-to-face
rnayak | 01/06/09
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RE: Debunking myths about the SaaS partner channel
write2eric@... | 01/05/09
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RE: Debunking myths about the SaaS partner channel
michaeldunham | 01/06/09
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Enterprise roots and myths
york_joel | 01/07/09
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RE: Debunking myths about the SaaS partner channel
davex44@... | 01/09/09
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RE: Debunking myths about the SaaS partner channel
KBoasso | 01/10/09
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