Easing the SaaS-to-cash cycle

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RE: Easing the SaaS-to-cash cycle

Another way of easing the order-to-cash issue for SaaS start-ups is to embark on a shared risk approach. One way of doing this is to work with a SaaS aggregation platform (like Jamcracker -- selfish plug!) to enable different types of distribution partners to resell their services. Whether it's a large telco, or a smaller MSP, selling thru a channel partner allows SaaS ISVs to off-load the billing, collections, sales, and support aspects to a 3rd party.

Posted by: scrawford@...   Posted on: 10/09/08 You are currently: a Guest | Members login | Terms of Use

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