SaaS mashups shape up

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Perhaps you've missed the point...

I feel as though you are missing an extremely critical piece of this issue ? one that Phil summarized beautifully in the original blog post.

With all due respect, if all you?re taking away from this announcement is that it?s merely ?combining PayPal and Amazon.com on a Salesforce.com platform??, there has been a missed connection somewhere along the line.

The key point here is not to enable people to purchase products using Salesforce. As you quite rightly point out, purchasing goods and services from Amazon.com is a fairly simple task. Rather, what makes this announcement noteworthy ? and what?s gotten the media so excited, including luminaries like Phil Wainewright ? is that companies are able to develop and deploy non-cash rewards programs for any of its employees, and do it in a way they have never been able to do before now. Sales teams, call centers, or any group that needs additional motivation can be incented with award targets, created at the drop of a hat, and all of this can be managed and monitored through Salesforce, or even iGoogle.

Reps can check balances and redeem their points simply by logging into their CRM tool ? no inconvenient gift cards to redeem (or misplace, more likely).

This is revolutionary, and will allow forward-thinking executives to nudge the behavior of their various teams in the desired direction so that it directly benefits both the company and the employees themselves. The gratification is instant, the fulfillment vehicle is one with which they are undoubtedly already familiar, and the results will be spectacular.

-Christopher W. Cabrera
CEO, Xactly Corporation

Posted by: ccabrera@...   Posted on: 08/26/08 You are currently: a Guest | Members login | Terms of Use

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