SaaS vendor quits browser to boost sales

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A Raving Ad?

This seems less like a suggested "solution" for development companies and more like an ad for Rave. I was more interested in the 3 things the article DIDN'T say:

#1. No Cross-Platform Interface.

While utilizing a combined approach of desktop application and SaaS may result in some added "oomph" in the interface, you lose one of the HUGE benefits of most SaaS apps: being able to run the application in any major browser on nearly any operating system.

While I personally use Windows, I know that there are plenty of people out there that would miss out on the "fluidity" of Rave's interface because they run Mac or Linux operating systems, or may not run a version of Windows that has that particular framework installed yet (or maybe CANNOT be installed because of security restrictions).

#2. Suspicious Cost Savings.

I'm also doubtful of the idea that they've saved that much money in customer acquisition just by a switch of architecture, unless the old architecture was REALLY REALLY bad (in which case, they saved money by an increase in product quality, not a change in architecture)! Either that, or their customer acquisition strategy changed around the same time... any way you slice it - it doesn't make sense to link those two things together. Maybe I'm just missing something, though.

#3. No Additional Costs?

I'd be interested in knowing the INCREASE of Entellium's costs - the ones that normally come with supporting traditionally-installed software. And if they're planning on selling to more than just Windows users, there has to be a cost in RE-developing the same interface, training materials, etc, for other systems.


That said, there's a time and place for everything, and if Entellium has found a way to work it, more power to them. I'd like to see more balanced information about their approach, though - not a biased blogvertisement from one of their investors.

In the meantime, SaaS is not "out of gas" as someone else suggested. There are many companies that are doing SaaS right, and are enjoying their own success as well as enjoying seeing the success of their customers.

Posted by: jhilgeman   Posted on: 07/19/08 You are currently: a Guest | Members login | Terms of Use

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