Google's achilles heel

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Paid Search & the Issue of Relevancy

Not only did you recycle the title of a far more insightful article written over year ago by Alice LaPlante(http://www.informationweek.com/showArticle.jhtml?articleID=177103024), but you failed to provide adequate support for your argument against the relevancy of Google's organic search results. While it is true that Google's natural result set is algorithmically defined, this fact does not speak against its relevance to the user's query. You also mention that the relevancy in Google's paid search is driven by competition among advertisers. This is entirely untrue. Cost is affected by competition; relevance is not. Positioning in the Google AdWords system is almost soley determined by user behavior, i.e. clickthrough rate. It is in fact the users who determine which ads best answer the query they've provided, not the advertisers.

Posted by: ndix   Posted on: 12/13/06 You are currently: a Guest | Members login | Terms of Use

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