Apple the software platform company

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" ... different than ..." is the give-away

Quoting:

?So we?re extremely comfortable with our product strategy going forward, and we approach it as a software platform company, which is pretty different than most of our competitors.?

[End quote]

Given that, as you have observed, Apple is a luxury brand interested in full control of the user experience, and with little interest in being a development platform for the unvetted, this is a misleading comment.

Apple's strategy going forward is to continue to be Apple, working variations of its choosing on the product after it has become a fully recognized upscale brand.

"... different than ..." is so awkward and affected that it immediately says, I don't believe what I'm saying, but I've prepared it for your benefit.

Posted by: Anton Philidor   Posted on: 10/23/08 You are currently: a Guest | Members login | Terms of Use

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