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Unless you're including content in your definition of an advertising platform, you've left out a most important factor. People look at ads because of what else is on the page. And that other material has to be located and purchased profitably.

Yahoo has been successful in obtaining content and retaining a significant number of interested people. For that matter, so has AOL. If either company could be obtained at a reasonable price, it's possible for Microsoft to gain sufficient advertising revenue to make the purchase profitable.

I suspect neither Yahoo nor AOL will accept a price low enough for the deal to work for Microsoft, but the current stock prices are low enough that executives in want of a bonus may make a deal for the golden parachute premium. As an example, think Gillette.

Sometimes software is only a means, not an end. As the new individual in finance who first suggested the Yahoo acquisition knows well.
Posted by: Anton Philidor   Posted on: 07/17/08 You are currently: a Guest | Members login | Terms of Use
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Content  Anton Philidor | 07/17/08
Google has about zero content, but is still doing a whole lot better than  DonnieBoy | 07/17/08
If there's any justification...  Anton Philidor | 07/17/08
Yes, you DO have to be really good with search, since it only takes about 2  DonnieBoy | 07/17/08
Google is a verb.  Anton Philidor | 07/17/08
Very true, Google has created an amazing brand that is very valuable.  DonnieBoy | 07/17/08
Not quite, Anton  TtfnJohn | 07/18/08
Perhaps Microsoft should consume both companies...  B.O.F.H. | 07/17/08
The stakes are so high, that MS would love to have all of that no matter  DonnieBoy | 07/17/08
Actually, Google has been going up in percentage.  B.O.F.H. | 07/17/08
Very well thought out post! Yes, there are only a few diamonds here in  DonnieBoy | 07/17/08
I think that John is coming into his own after coming out from underneath  DonnieBoy | 07/17/08
two condescending comments in a row...(NT)  readwrite | 07/18/08
This article reflects my views!!!  Windows Defender | 07/17/08
you're wrong.  Windows Defender | 07/17/08
Well, MS can not do that, because Google would be able to get an immediate  DonnieBoy | 07/17/08
more  Windows Defender | 07/18/08
The real challenge...  viztor | 07/18/08
RE: Microhoo, MicroAOL, and challenging Google  atari8bit@... | 07/21/08

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