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IP's not the only way to calculate eyeballs
At least a couple come to mind.

Cookies, unique per visitor (subject to people actually allowing cookies.)

Dynamic pages, unique per visitor, e.g. web bug the web page (Subject to people hitting reload)

Flash Shared Objects

I've seen all of these used, so it's not a difficult problem to minimize the error, it just takes thought.
Posted by: rpmyers1   Posted on: 06/20/05 You are currently: a Guest | Members login | Terms of Use
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IP's not the only way to calculate eyeballs  rpmyers1 | 06/20/05
it takes thought  murph_z ZDNet Moderator | 06/20/05
I agree  Been_Done_Before | 06/20/05
Sales matter more  epatrick | 06/20/05
Skew, churn and the need for trusted auditing.  Yen_z | 06/20/05

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