The Adobe-Omniture deal: Does it make sense?

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Adobe & Omniture makes sense

Omniture currently have components for Adobe's Dreamweaver and Flash, to integrate analytics into web content and last time I used them, they really weren't that great. I imagine in Adobe's CS5 this integration will be very seamless, which will encourage Adobe's users to use Omniture over web analytics. Meanwhile this improved workflow will encourage Omniture users who don't use Adobe products, to do so. So there's possibilities of improved business on both sides.

Also a lot could be done in integrating analytics reporting into Dreamweaver or Flash, which I don't think is being done right now. As seen Adobe's graphic, it means a tight feedback loop where reports and editing the content goes together for quicker changes to how users react to content. Once again, this sells more copies of CS5 and more business for Omniture.

Posted by: Matt_Fabb@...   Posted on: 09/16/09 You are currently: a Guest | Members login | Terms of Use

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